Our service helps you create a new and compelling Customer Loyalty solution or optimise your current approach.
We share our learning and experience of ‘what works’ in practice across multiple industries. Focusing on the nature and drivers of your customers’ loyalty versus your current reality and vision. Exploring the answers to questions such as:
What are your current loyalty figures and how do these compare to high performing companies in similar industries?
What customer behaviours are you seeking and are your customers emotionally loyal?
How do these compare to the behaviours currently being exhibited?
Where on the Maritz Momentum 4-D Loyalty Framework would you position your current relationship with your customers?
How do you define loyalty and do your customers do so in the same way?
Is there a differential between your customer acquisition and customer retention strategy (e.g. price, proposition etc.)?
What is the commercial/value differential of your most loyal customers?
What are the current pain points with the loyalty/retention journey?
Allowing us to create a clear view on your current customer loyalty performance and offering, insight on what you need to do differently to drive desired customer behaviours and generate emotional loyalty, while selecting the very best channels to deliver this for maximum business benefit.
Partner, Strategy, Leadership & Innovation