Case Study – CPW
Cereal Partners Worldwide (CPW) is a leading FMCG company, a joint venture between Nestle and General Mills, selling some of the most recognised food brands throughout the world.
Initially tasked with facilitating the improvement of the production processes underpinning CPW’s digital asset production (pace and quality); Digital Works Group were quickly asked, as a result of their insight from this work, to produce a root-and-branch review of the Digital Audit and Readiness of CPW and a resulting digital transformation redress program to bring the business towards best practice.
Applying its successful ‘Digital Audit’ methodology, Digital Works Group was able to produce:
- A clear picture of CPW’s end-to-end digital capabilities, as compared to digital best practice
- Ten core areas were mapped: strategy and vision, proposition, go-to-market, technical platform, organisation and more
- Digital Works Group then worked with the senior team to formulate budget and take into account opportunity cost factors
- A full redress program was created – suitable for the market, but also feasible and acceptable to the CPW senior team
Our Digital Audit provided a workable and controlled roadmap for changes and improvements that focused on:
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Solving initial pain-points
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An end-to-end framework of controllable activity, to underpin some of the fundamental budget decisions for 2015-16
This provided a clear digital transformation redress programme for CPW.
“Now we know how our digital assets truly rate and what we need to do across the business to be competitive in this core area.”
Director, Digital & Media, CPW
