Digital Audit – FMCG
“…Great job. The message came across loud and clear, and now we have a clear roadmap to get to a solution..”
Director, Digital & Media, CPW
Cereal Partners Worldwide (CPW) is a leading FMCG company, a joint venture between Nestle and General Mills, selling some of the most recognised food brands throughout the world.
Initially tasked with facilitating the improvement of the production processes underpinning CPW’s digital asset production (pace and quality); DWG were quickly asked, as a result of their insight from this work, to produce a root-and-branch review of the Digital Audit and Readiness of CPW and a resulting digital transformation redress program to bring the business towards best practice.
Applying its successful ‘Digital Audit’ methodology, DWG was able to produce:
A clear digital transformation redress program was created, which:
The FMCG Digital Audit has provided a workable and controlled roadmap for these changes and improvements.
“Now we know how our digital assets truly rate and what we need to do across the business to be competitive in this core area.”
Director, Digital & Media, CPW