“Clear direction on the changes needed in our digital capability and the core business model.”
CEO, CPP PLC
CPP is a profitable global insurance and assistance services business, with revenues of £109m in 2014. Their main product is credit card protection services, mobile phone insurance and a travel services business.
Working collaboratively, DWG developed a clear customer needs map.
We defined the longer-term strategy for products and service positioning, highlighting the core strengths of the business including customer insight, business model change, and digital platform requirements.
By applying the proven ‘Digital Audit’ methodology, DWG was able to produce a clear picture of CPP’s end-to-end digital capabilities and benchmarked to digital best practice.