Case Study – Global CPG/Pharma Company
Content Supply Chain Transformation
Global CPG/Pharma Company
“This is exactly the kind of thinking I hope to find coming into an organisation. It connects the end-to-end content supply chain and reframes the challenge – not just as packaging, but as enterprise content transformation. One of the most joined-up initiatives I’ve seen.”
Global Head of Marketing Technology
Problem
The client was experiencing a rise in Globally Reportable Incidents (GRIs) during the packaging artwork production process, creating unnecessary delays, rework, and mounting risk within their Good Manufacturing Process (GMP) environment. Disconnected workflows, weak content governance, and a lack of end-to-end visibility had created a fragmented operating model, driving costs and undermining agility across markets.
Our Approach
A deep diagnostic was conducted:
– Engaged over 100 stakeholders through 10 core workshops and over 40 targeted follow-up sessions
– Mapped 250+ activities across 25 roles and 10 BPMN workflows
– Identified 60+ optimisation opportunities across 8 functional areas
– Assessed technology, metadata, workflow, and organisational gaps
– Reviewed and re-prioritised inflight technology and operations initiatives to align with a unified vision
– Created a tactical “value accelerator” team to land early wins
– Built a robust business case to reduce risk and scale automation
Team
The skills we provided:
Expertise spanned content operations strategy, packaging artwork, workflow diagnostics and financial modelling, focused on transformation pre-design and strategic enablement.
– Executive Consultant / Partner
– Process Transformation Lead
– BPMN Analyst
– Business Analyst
– Finance & Data Analyst
Timescales
The engagement was structured across three phases over 12 months: discovery and diagnostics; business case development; and transformation design and planning leading into mobilisation.
The project was fast-tracked to support critical board submission and fiscal year planning deadlines
Outputs
– Comprehensive current-state diagnostic and root cause analysis
– Full suite of BPMN process maps (multi-journey, global and local)
– Opportunity framework and prioritised transformation levers
– Board-level business case
– Strategic roadmap covering data, automation, and operating model
– Tactical value acceleration plan to deliver quick wins
Benefits
– Identified £15–18M in potential productivity gains
– Mitigated GRI and GMP-related risk exposure
– Delivered alignment across brand, agency, and market workflows
– Enabled new automation-led platform deployment
– Laid foundation for an inter-connected Content Supply Chain narrative across the MarTech ecosystem
Became a catalyst for redefining how the organisation approached product content, directly shaping wider platform strategy, governance models, and content operations at scale.
