Does demographic targeting work?
Advertising is frequently targeted based on demographics like age and gender. But how much are you losing from inaccurate targeting and a broad-brush approach? How much ROI could you generate from contextual-based targeting?
The challenge
Companies are using programmatic advertising to target their potential consumers. This approach is the equivalent of a black box – with the providers determining whether the target audiences have been met, and to what extent (and often with little regard to consumer privacy).
Ask yourself:
If you are interested in improving the performance of any of your marketing mix, please leave your details and we will contact you.
IN PARTNERSHIP
The solution – Compliant Media™
Digital Works Group and data experts Global Data Bank have joined forces to bring you a powerful solution which translates your desired target segment into a behavioural/contextual target. Global brands use the Compliant platform to monitor, measure and benchmark privacy compliance across their digital media supply chain.
Clients already reaping the benefits of contextual-based targeting
FMCG brand shows uplifts on all marketing KPIs & 95% on-target delivery
Market leading FMCG company markets many $ billion brands worldwide and began a media and commercial transformation in late 2020

Targeted advertising sees a 32% uplift in new customer acquisition.
Reaching your audience with responsible media and exceeding results big time is every marketer’s dream.
Here’s one example:
