Market Landscape & Growth Strategy

“Our marketing technology platform is mission-critical in offering our clients integrated multi-channel solutions. DWG’s expertise helped us shape our offering for even greater success.”

Marketing Operations Director, Communisis

Communisis, an FTSE traded PLC, is a leading supplier of multi-format communication solutions for large institutions such as banks and retailers.

Communisis has won market share through expertise, in-house manufacturing capabilities and investments in multi-format, multi-channel highly relevant communication solutions, driven by data-fuelled insight.

This marketing technology solution, MANTL, is at the core of Communisis growth objectives.

Their challenge was to understand better the market landscape and opportunity for MANTL in order to:

“Grow profit by at least 20% year-on-year.”

Using our Strategy Development framework:

  • DWG provided a market landscape of marketing technology’s ecosystem, trends, audiences and demand broken up by industry sector.

  • From these insights, a high-level go-to-market proposition plan was developed with external and internal components to be able to execute on this plan.

Within 3 months, DWG laid down the foundation of what MANTL needs to do and for whom.

This work will now continue with more in-depth implementation throughout Communisis, including team restructure, full proposition development, technology review and estimated investment case/budget to support Communisis reach its growth objective.

Service

Strategy Development

Team

Marketing Optimisation

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