For almost 70 years, Christian Aid has been providing relief to those hit by disaster, helping people out of poverty and speaking out against injustice. Christian Aid provides urgent, practical and effective assistance where the need is great, tackling the effects of poverty as well as its root causes.
“We had a determination to make progress on the digital front, and many strands of work in the organisation already underway, but had been struggling to move forward.”
Loretta Minghella, CEO of Christian Aid
Like many charities, Christian Aid understood the critical need to develop their digital capabilities to grab hold of the opportunities and combat the challenges of an increasingly digital world.
While there had been progress – there were multiple digital projects in motion – they had not crystallised what digital was going to mean to them, how the world around was changing and how they needed to respond. They were struggling to build the internal momentum needed to move forward.