What's important to get right in a marketing communications transformation? In this interview, we look at a case study of a successful marketing communications transformation led by our Senior Consultant, Gianluca Bregoli. Gianluca highlights what you need to focus on during a marketing communications transformation and offers some advice on how to do it as [...]
Many companies agree on a priority to use digital to maintain relevance and survive in exceptionally tough commercial conditions. But the question they are then left with is – how and where do we start? Is it an I.T overhaul? Online marketing? Improving our customer experience? How should we use artificial intelligence? How can [...]
Digital. It’s everywhere and touches most things these days. Just consider some of these statistics: The number of connected devices that are in use worldwide now exceeds 17 billion 2018 there were an estimated 4.2 billion global internet users The global online population has now tipped the scale with an estimated 50.8% of the [...]
Becoming a digitally optimised business is not easy. And if you are a CIO or IT executive, there is even more pressure and imperative to ‘deliver’ when it comes to your digital transformation. With multiple issues to solve - from the inability to be agile and experiment quickly, legacy systems, data security and the [...]
A vital ingredient for successful digital transformation is making the right levels of investment. To do this you need to have clarity in your planning and a realistic approach. In this blog, we are going to address an often secondary, albeit vital, consideration in digital transformation - how you work out the investment you [...]
Digital transformation is not for the faint-hearted; it can be complex, and expensive. Businesses know that they need to invest in ‘digital’ for a whole host of reasons - to remain competitive, improve productivity, connect better with their customers, innovate and more. Often the missing part of the jigsaw, however, is a thorough understanding of [...]
In this interview, I catch up with Damon Harding - Partner in our Strategy & Leadership practice - who has been working with Integrated Retail, an innovative retail marketing technology company taking the pain out of ticketing for retailers. Customer Experience is everything... In a world of multi-channel, both online and bricks and mortar retailers have [...]
In this blog, we are going to share proven insights on a major critical success factor required for successful digital transformation – creating your clear vision and strategy, objectives and targets. Your vision and strategy allow you to cement and communicate who you aspire to be, set your objectives and targets and provide you with a [...]
Creating an effective digital change framework In this blog, we are going to share the digital change framework that we have evolved at Digital Works Group to help businesses deliver successful digital transformation. What you will learn in this blog: A change framework: The key to bringing clarity to a complex task What order should [...]
Digital evolution is an ongoing journey for every business. Gone are the days of saying that you have ‘done’ digital after a major technology overhaul. Instead, it is an evolution to transition and optimise your business continually. Even digitally native companies know that they have to innovate and stay ahead of the game because of [...]
