What's important to get right in a marketing communications transformation? In this interview, we look at a case study of a successful marketing communications transformation led by our Senior Consultant, Gianluca Bregoli. Gianluca highlights what you need to focus on during a marketing communications transformation and offers some advice on how to do it as [...]
In this part 3 of Employee Communications in M&A, I'm going to cover four enablers for effective Employee engagement. Disengaged employees are one of the main causes of M&A failures The success of the integration and achievement of the objectives behind the corporate deal also depends on the commitment of the workforce and its involvement [...]
In this second part of Employee Communications in M&A, I explain what the Integration Lifecycle is, give you examples of what to avoid and share some case studies. Integration lifecycle Drawing a geometric representation, the integration lifecycle is a ray made up of a sequence of line segments with a given starting point – the [...]
Employee communications in M&A (Merger and Acquisition) is one of the most important factors to ensure the successful integration of the organisations coming together to join forces. When an internal communications plan is comprehensively developed to cover all aspects and stages of the M&A journey it helps to minimise undue employee concern and friction, [...]
The struggle to stay in organic search results and make your website visible is becoming more of a challenge. SEO continues to grow in significance as search engines become more discerning. So, what do you need to do to improve organic search rankings? Search engines have evolved Search is not as straight forward as it [...]
Successful digital transformation hinges on a combination of critical success factors. Your strategy and vision for the future are paramount – but, alongside this - you need to give equal consideration to how you are going to control the delivery of this strategy. So it can be undertaken smoothly and quickly. While this part [...]
For a company to truly transform it requires greater collaboration than ever before. If traditionally siloed departments continue to have their own agenda, they will be unable to deliver the joined-up experience our customers now expect. IT needs to be engaged in the digital conversation with the C-suite from the word go – because [...]
In Jan 2016, Pierre Nanterme, Chairman & CEO of Accenture asked his audience to “consider the fact that new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000”. This pace of change has accelerated and can no [...]
The ‘people’ element of digital transformation programmes – big or small – must not be underestimated. They are an organisation’s most important asset. Digital transformation can often involve a big change in the way things are done - moving to new systems, processes and way of doing things. Yet many people can struggle with [...]
In our last blog, we explored how to create a clear vision and strategy for your digital transformation. However, once your vision is in place, who will champion it and bring to life for everyone in the organisation? Ownership of digital is a critical success factor, along with creating the right organisation, environment and employee experience to [...]
