Case Study – Global Creative Platform
Digital Strategy
Global Music & Entertainment Digital Platform
"We knew we wanted to apply tech to help us scale and reach our ambition. The team at Digital Works Group helped us work out the true value of digital and AI to our business, and gave us a clear roadmap and place to start."
MD Executive Director
Kingdom of Saudi Arabia
Anonymised for client privacy
Problem
A major regional provider of entertainment services in the Kingdom of Saudi Arabia had a mission to achieve an aggressive yet achievable commercial goal. They wanted to harness the power of AI and automation to gain market share as well as develop, create and own IP.
They had entertainment expertise and the desire to apply AI to hit their growth challenge, yet did not have the strategic minds or extensive technology resources.
The project began with a high degree of ambiguity as there no clear brief or problem statement.
Our Approach
Through active listening, we identified a clear knowledge gap around rapidly proliferating generative AI software. At the same time there was an established creative management process, using selected technologies. It was clear there was a desire to understand which processes could benefit most from applied GenAI or automation.
We agreed to support our client stakeholder to show a clear way forward, align digitisation strategy to commercial goals and make a request for investment.
Team
The skills we provided:
– Senior Strategy Partner, who took the lead and provided end to end assurance that the question was being answered and outcomes delivered
– Support Strategy Partner, offering both entertainment domain expertise and AI knowledge, as well as friendly challenge to our approach
– Dedicated Research Team, providing in-depth information as a basis of relevant emerging AI, which included searches in multiple languages for the region
Timescales
Our stakeholder was restricted to quarterly opportunities to make funding justifications so we timed our project to coincide with these board sessions, providing an initial high-level view for the early session, for awareness only.
Once the project was underway we worked to client timescales and a weekly cadence over 12 weeks, including non-western working week.
Outputs
We created a a board-friendly pack containing:
– Visual representation of the current "As Is" process
– Imagining of the future, AI-enabled "To Be" process
– A capability blueprint applying relevant mature tech to each stage
– High level business and value case
– Clear roadmap with accessible starting points
Benefits
At the end of the project our Stakeholder had the rationale needed to make an investment case to the board.
Using the Kingdom of Saudi Arabia’s tech ecosystem, they also had a blueprint for IP creation.
