Caroline is part of the Strategy and Leadership practice. With over twenty successful years of P&L leadership maximising the opportunities that digital and data offer, Caroline brings an outstanding portfolio of experience driving customer focused business growth and transformation across international markets.
Caroline has in-depth knowledge and experience of leading diverse business functions and teams including strategy, marketing acquisition, customer retention, brand, product development, innovation, analytics, data, insight, and technology.
With a focus on identifying customer needs, defining, delivering and marketing innovative solutions to drive sustainable revenue and EBIT growth, utilising a mix of digital (web, mobile, social) and offline channels, Caroline has a reputation for being a pragmatic, strategic leader, driving positive change.
Her experience is drawn from a range of highly competitive industries including media, telco, data and technology sectors, leading businesses and business units from SMEs to corporates.
Caroline’s expertise, derived from a mix of consulting, interim and permanent roles includes:
Strategic development & execution in a digital context
Commercial P&L leadership and stakeholder engagement
Customer segmentation and target operating models
Subscription and transaction e-commerce services
Product development and execution
Go-to-market planning & execution
People leadership & organisational design
Key achievements include:
Drove ten-fold revenue growth increase in Experian’s direct to consumer business with excellent EBIT growth, consistently exceeding targets, to become market-leading brand in the UK
Transformed Which?’s strategy to become digital first, growing new customer base/revenues. Led execution of marketing, technology and commercial structure changes to support digital evolution
A member of the senior leadership team at challenger brand Freeserve to become market leader in the ISP sector, winning multiple awards, and led strategic work on fixed/mobile convergence with Orange