Caroline Thomas2018-09-25T09:16:14+00:00
Caroline ThomasPartner, Strategy & Leadership

Caroline Thomas is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Caroline is part of the Strategy and Leadership practice. With over twenty successful years of P&L leadership maximising the opportunities that digital and data offer, Caroline brings an outstanding portfolio of experience driving customer focused business growth and transformation across international markets.

Caroline has in-depth knowledge and experience of leading diverse business functions and teams including strategy, marketing acquisition, customer retention, brand, product development, innovation, analytics, data, insight, and technology.

With a focus on identifying customer needs, defining, delivering and marketing innovative solutions to drive sustainable revenue and EBIT growth, utilising a mix of digital (web, mobile, social) and offline channels, Caroline has a reputation for being a pragmatic, strategic leader, driving positive change.

Her experience is drawn from a range of highly competitive industries including media, telco, data and technology sectors, leading businesses and business units from SMEs to corporates.

Caroline’s expertise, derived from a mix of consulting, interim and permanent roles includes:

  • Strategic development & execution in a digital context
  • Commercial P&L leadership and stakeholder engagement
  • Customer segmentation and target operating models
  • Subscription and transaction e-commerce services
  • Product development and execution
  • Go-to-market planning & execution
  • People leadership & organisational design

Key achievements include:

  • Drove ten-fold revenue growth increase in Experian’s direct to consumer business with excellent EBIT growth, consistently exceeding targets, to become market-leading brand in the UK
  • Transformed Which?’s strategy to become digital first, growing new customer base/revenues. Led execution of marketing, technology and commercial structure changes to support digital evolution
  • A member of the senior leadership team at challenger brand Freeserve to become market leader in the ISP sector, winning multiple awards, and led strategic work on fixed/mobile convergence with Orange

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