Business Data Transformation

From Untapped Data To A Genuine Commercial Asset

The complete, end-to-end data programme that turns strategy, governance,
integration and value in one connected transformation, ready for AI.

Business Data Transformation

From Untapped Data To A Genuine Commercial Asset

The complete, end-to-end data programme that turns strategy, governance,
integration and value in one connected transformation, ready for AI.

Your data holds real commercial value, but you haven’t unlocked it.

Good quality data and metadata is the core foundation for AI-driven value. Poor data quality costs a typical organisation over $12m a year, and Gartner predicts 60% of AI projects will be abandoned by the end of 2026 because the data underneath them was never made AI-ready. Regulation is moving the same way: the EU AI Act now treats clean, well-governed data as a compliance requirement, not just a commercial one. We will help you transform your data environment from fragmented data operations to a value-creating business asset, solving these root problems on the way:

Start Owning & Connecting Your Data To Deploy AI Successfully

Most data problems aren’t technology problems, they’re ownership problems. You can’t extract value from data nobody has confirmed the state of. If your data is scattered across systems, not trusted enough to act on, and not ready for the AI you want to deploy, the issue usually isn’t your platforms. It’s that nobody has confirmed where your data is, who owns it, and what it should be doing for your business. Our Business Data Transformation service gives you that confirmation, and the plan to act on it.

This solution runs as one connected, end-to-end programme across strategy, governance, integration, management, migration, insight and monetisation. You get a data foundation built to support real decisions, stronger customer experience, and AI you can actually trust. All governed appropriately and compliant. In addition, we recognise that all organisations are different – so there is the opportunity to start at a different point, focused in the areas costing you the most today.

“If you need the voice of the customer in the room… then Damon is your man; knowledgeable, detailed and driven; a great asset to the team.”

CTO, TalkTalk

Rationalising Six Data & Billing Engines Into One Strategic Platform

Following a series of acquisitions and significant organic growth, TalkTalk needed to rationalise six separate consumer billing engines into a single, new CRM and billing platform, without disrupting customer experience along the way. Damon Harding defined clear data ownership and roles from the outset, built a new data strategy to set the target data model and business rules, and developed a delivery roadmap and programme controls to govern the migration of multiple systems into one.

The completed migration and subsequent legacy decommissioning reduced operational complexity delivering an £80m annual OPEX saving, a clear path for further operating model improvements, and stronger visibility of data reporting and insight at C-suite level.

Testimonials

I normally find documents about data difficult to comprehend but I have read this data strategy document from cover to cover and have understood every word.”

Executive Committee Member
UK Government Dept

“Digital Works Group turned around an immature and poorly performing sales function. Delivering new sales quickly, while enhancing the foundations of our approach, team, and systems.”

CEO
PXP Financial

“Our marketing technology platform is mission-critical in offering our clients integrated multi-channel solutions. Digital Works Group’s expertise helped us shape our offering for even greater success.”

Marketing Ops Director, Communisis

Built On Real Delivery Experience

A data strategy is only as good as the experience behind it. Generic frameworks and junior analysts can describe what’s wrong with your data, but not what it actually takes to fix it. That’s why every Business Data Transformation engagement is led by senior operators who have owned data at scale themselves, not consultants who’ve only ever advised on it.

Because our operators have personally led data and digital transformations before, they know what a genuinely healthy data foundation looks like in practice, not just on paper. That experience is built into every strategy, every governance model, and every plan we hand you, so what you receive is a credible, evidenced path to value, not a generic scorecard.

This operator-led approach has delivered a verified 95% success rate, including tax-yield recovery worth millions of pounds identified through a data strategy proof of concept for a major UK government department.

Have Questions? Let’s Talk

Kapil Chinagi

We welcome a conversation about where your data is holding you back, and where the priority should sit.

Let’s have a no-strings attached exploratory call – it will be the best 10 minutes you’ll spend today.

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