About Andrew Salmon

A true digital veteran with over 20 years’ experience working in the UK and international digital markets. He has a proven track record as a successful business consultant and senior executive in strategic planning, development and execution.

Anthropocentric Leadership to Succeed in the 21st Century

By |2022-10-04T11:34:52+00:00Tuesday, November 3, 2020|Categories: Blog, Digital Culture, People & Organisations|Tags: , , , , , , |

The world keeps changing at a faster pace than ever before, and I remain puzzled why leadership style has hardly changed the last few centuries? To be blunt: we live in the 21st Century, using [...]

Leaders, make it personal!

By |2022-10-04T11:35:01+00:00Tuesday, November 3, 2020|Categories: Blog, Digital Culture, People & Organisations|Tags: , , , , , , , |

The number of articles, round tables and webinars on how to lead people working from home (WFH) has exploded since the outbreak. Playbooks with Do’s and Don’ts. Great tips and hints on tools to use [...]

8 Simple Tips for Building a Better Digital Experience

By |2023-01-10T14:28:03+00:00Tuesday, November 3, 2020|Categories: Blog, Customer Experience, E-commerce, Product Development|Tags: , , , , , , |

This week I found myself having to fly to Düsseldorf on business. I had flown with this German company before, but for the first time in years, I had to book the business flight myself. [...]

10 Challenges of Leading Virtual Organisations during a Crisis

By |2022-10-04T11:35:12+00:00Tuesday, November 3, 2020|Categories: Blog, Digital Culture, People & Organisations|Tags: , , , , |

The pandemic shifted overnight the way companies and individuals work and cooperate. Most companies are now facing short and long-term challenges. All companies, even those that didn't appear to be negatively affected, were suddenly faced [...]

Retail Transformation: The perfect storm?

By |2019-05-24T11:45:49+00:00Friday, May 24, 2019|Categories: Customer Experience, Digital Change & Innovation, E-commerce|Tags: , , , , , , , , |

In this blog, I am going to share my insights on retail transformation, taken from a recent presentation I gave on behalf of RetailWeek. Retail is an area I am passionate about. It is a [...]

How to Make the Right Levels of Investment for Your Digital Transformation

By |2020-11-02T20:02:51+00:00Wednesday, August 1, 2018|Categories: Business Strategy & Growth|Tags: , , , , , |

A vital ingredient for successful digital transformation is making the right levels of investment. To do this you need to have clarity in your planning and a realistic approach. In this blog, we are [...]

How to Create a Customer Experience Led Strategy

By |2020-11-02T15:54:49+00:00Monday, December 18, 2017|Categories: Customer Experience|Tags: , , , , |

“The customer is always right.” Harry Gordon Selfridge   One of the most famous quotes in business and the core sentiment is as true today as it has always been. The only difference now is [...]

How to create a clear vision and strategy for your digital transformation

By |2021-11-18T11:43:51+00:00Wednesday, October 11, 2017|Categories: Business Strategy & Growth, Digital Change & Innovation|Tags: , , , , , , , |

In this blog, we are going to share proven insights on a major critical success factor required for successful digital transformation – creating your clear vision and strategy, objectives and targets. Your vision and strategy [...]

A Digital Change Framework to Drive Successful Digital Transformation

By |2021-02-08T13:48:09+00:00Friday, September 15, 2017|Categories: Business Strategy & Growth|Tags: , , , , , , |

Creating an effective digital change framework In this blog, we are going to share the digital change framework that we have evolved at Digital Works Group to help businesses deliver successful digital transformation. What you [...]

Moving Your Business up the Digital Evolution Curve

By |2020-11-07T11:23:38+00:00Tuesday, July 25, 2017|Categories: Business Strategy & Growth|Tags: , , , , |

Digital evolution is an ongoing journey for every business. Gone are the days of saying that you have ‘done’ digital after a major technology overhaul. Instead, it is an evolution to transition and optimise [...]

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