About Andrew Salmon

A true digital veteran with over 20 years’ experience working in the UK and international digital markets. He has a proven track record as a successful business consultant and senior executive in strategic planning, development and execution.

How to Make the Right Levels of Investment for Your Digital Transformation

By |2020-11-02T20:02:51+00:00Wednesday, August 1, 2018|Categories: Business Strategy & Growth|Tags: , , , , , |

A vital ingredient for successful digital transformation is making the right levels of investment. To do this you need to have clarity in your planning and a realistic approach. In this blog, we are [...]

How to Create a Customer Experience Led Strategy

By |2020-11-02T15:54:49+00:00Monday, December 18, 2017|Categories: Customer Experience|Tags: , , , , |

“The customer is always right.” Harry Gordon Selfridge   One of the most famous quotes in business and the core sentiment is as true today as it has always been. The only difference now is [...]

How to create a clear vision and strategy for your digital transformation

By |2021-11-18T11:43:51+00:00Wednesday, October 11, 2017|Categories: Business Strategy & Growth, Digital Change & Innovation|Tags: , , , , , , , |

In this blog, we are going to share proven insights on a major critical success factor required for successful digital transformation – creating your clear vision and strategy, objectives and targets. Your vision and strategy [...]

A Digital Change Framework to Drive Successful Digital Transformation

By |2021-02-08T13:48:09+00:00Friday, September 15, 2017|Categories: Business Strategy & Growth|Tags: , , , , , , |

Creating an effective digital change framework In this blog, we are going to share the digital change framework that we have evolved at Digital Works Group to help businesses deliver successful digital transformation. What you [...]

Moving Your Business up the Digital Evolution Curve

By |2020-11-07T11:23:38+00:00Tuesday, July 25, 2017|Categories: Business Strategy & Growth|Tags: , , , , |

Digital evolution is an ongoing journey for every business. Gone are the days of saying that you have ‘done’ digital after a major technology overhaul. Instead, it is an evolution to transition and optimise [...]

5 Steps for a Successful Initiation of Digital Transformation

By |2020-11-05T13:24:34+00:00Friday, April 28, 2017|Categories: Blog, Business Strategy & Growth|Tags: , , , |

Lots has been written on the concept of “setting a project up for success” but doing a good job is much more than setting the objective and assigning a PM! Most people will agree that [...]

Is your business ready for digital change? 6 areas to focus for success

By |2021-02-08T13:48:25+00:00Thursday, March 3, 2016|Categories: Business Strategy & Growth, Digital Change & Innovation|Tags: , , , , |

  Digital Transformation (DT) means different things to different people. I can tell you now, there is no magic formula to adopt to make it happen. DT covers a huge subject area, but generally [...]

CPPGroup is recognised for its remarkable business transformation

By |2021-02-08T13:49:11+00:00Wednesday, January 6, 2016|Categories: Fintech, News|Tags: , , |

Congratulations to Global insurance and assistance services business CPPGroup plc, who were awarded the ‘Turnaround of the Year’ at The IFT 2015 Awards. This is a highly deserved award, and testament to the successful business [...]

Join Travelodge and become part of its fantastic digital journey

By |2017-02-24T17:11:22+00:00Monday, December 7, 2015|Categories: E-commerce, News|Tags: , , , |

Five months after I engaged with them, I can honestly say Travelodge has been one of the most rewarding and fascinating businesses I have ever been involved with. A company with ambition, fuelled by the [...]

Go to Top