About Andrew Salmon

A true digital veteran with over 20 years’ experience working in the UK and international digital markets. He has a proven track record as a successful business consultant and senior executive in strategic planning, development and execution.

Investment in Digital Transformation will increase in 2023

By |2023-03-08T17:00:38+00:00Wednesday, March 1, 2023|Categories: Blog, Business Strategy & Growth, Digital Change & Innovation, News|Tags: , , , |

Even amidst the deepening economic downturn, recent research from Boston Consulting Group seems to support earlier forecasts that spending and investment in digital transformation will increase in 2023.   Investment in Digital Transformation BCG’s [...]

Leading a cultural change to support transformation

By |2023-01-10T11:38:20+00:00Friday, November 25, 2022|Categories: Blog, Business Strategy & Growth, Digital Culture, People & Organisations|Tags: , , , , |

You can't transform with technology alone. You need a culture that supports business agility if you want to transform, grow, and scale at pace. Company culture is important for employee engagement, affecting their productivity [...]

How to start your UX project: Business and User goals

By |2022-11-15T09:47:40+00:00Thursday, November 3, 2022|Categories: Blog, Customer Experience, E-commerce, Product Development|Tags: , , , , , |

As a User Experience (UX) consultant I would never start a UX project without defining the Business and User goals first. You would be surprised at how many times this is barely considered, but [...]

What’s next for our dying High Streets?

By |2022-09-28T16:44:54+00:00Wednesday, September 21, 2022|Categories: Blog, Business Strategy & Growth, Customer Experience, Digital Change & Innovation, E-commerce, Services|Tags: , , , , , |

Difficult and challenging times for the High Street do not even touch the surface! What we should ask is what’s next for our dying High Streets?   Walking down the main streets of a couple of cities [...]

Myth busting – innovation is too financially risky

By |2022-09-20T11:18:41+00:00Tuesday, September 13, 2022|Categories: Blog, Digital Change & Innovation|Tags: , , , , , , |

Innovation is too financially risky and there’s too much uncertainty, or it’s too slow to pay off – these are commonly voiced concerns.   Often I hear, “Wouldn't we just be better investing money [...]

Innovation myth – innovation only comes from genius inventors

By |2022-10-04T11:34:04+00:00Thursday, June 9, 2022|Categories: Blog, Digital Change & Innovation|Tags: , , , , , , |

Let’s bust this innovation myth! This is the first in a series of common myths that cause confusion about innovation, and create barriers that block leaders from taking action to move their businesses forward. [...]

Digital access to personal medical data is changing how healthcare is delivered

By |2022-08-02T08:52:51+00:00Wednesday, March 23, 2022|Categories: Analytics & Data, Blog, Digital Change & Innovation, Product Development|Tags: , , , , , |

Covid is accelerating digital adoption and innovation and the healthcare sector is no exception. Digital access to personal medical data is changing how healthcare is delivered. A paper published by IQVIA, Institute for Human [...]

4 ways to revisit your customer centricity

By |2023-11-08T11:57:25+00:00Tuesday, January 4, 2022|Categories: Blog|Tags: , , , , , , |

The world is divided into two camps; those that set New Year's resolutions and those that firmly avoid them! For me, New Year's resolution setting is a way to take a bit of time [...]

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