Kai Motta, Author at Welcome to Digital Works Group

About Kai Motta

Kai is a dynamic and energetic Senior UX/UI Consultant, bringing over 10 years of experience dedicated to helping clients achieve the best user experience and user interfaces for their products. Kai utilises a highly sought-after combination of innovative UX methodologies, visual design and front-end development skills.

How to start your UX project: Business and User goals

How to start your UX project: Business and User goals

By Kai Motta|2022-11-15T09:47:40+00:00Thursday, November 3, 2022|Categories: Blog, Customer Experience, E-commerce, Product Development|Tags: business goals, product and service design, user experience, user goals, user interface, UX|

As a User Experience (UX) consultant I would never start a UX project without defining the Business and User goals first. You would be surprised at how many times this is barely considered, but [...]

Human versus Machine

Human versus Machine

By Kai Motta|2022-10-20T12:38:56+00:00Thursday, October 20, 2022|Categories: Blog, Customer Experience, Digital Change & Innovation, Product Development|Tags: DigitalTransformation, UX UserExperience Humanversusmachine Digital|

How powerful is your computer? There is a strong chance your answer to this question will be along the lines of: I have an Apple MacBook with the new M2 chip and an 8-core [...]