About Gianluca Bregoli

Gianluca is a communications, marketing and business transformation expert. He has successfully supported programmes of transformation, including large-scale, cross-continent mergers and acquisitions for international and global organisations.

A Guide for Crisis Communications

This practical guide will help you improve your employee, customer and partner communications during the Covid-19 crisis.  Covering the 'who', 'what' and 'how to communicate', which 'channels to use' and some useful examples, create a better experience through effective communications. Guide Content Links Identify your target audiences Communicating with your Employees Communicating with your Customers [...]

By |2020-05-21T11:53:44+00:00Wednesday, May 13, 2020|Blog|0 Comments

Expert Interview: A marketing communications transformation

What's important to get right in a marketing communications transformation? In this interview, we look at a case study of a successful marketing communications transformation led by our Senior Consultant, Gianluca Bregoli. Gianluca highlights what you need to focus on during a marketing communications transformation and offers some advice on how to do it as [...]

Employee Communications in M&A (Part 3)

In this part 3 of Employee Communications in M&A, I'm going to cover four enablers for effective Employee engagement. Disengaged employees are one of the main causes of M&A failures The success of the integration and achievement of the objectives behind the corporate deal also depends on the commitment of the workforce and its involvement [...]

By |2020-02-25T14:20:12+00:00Tuesday, February 4, 2020|Blog, Digital Culture, People & Organisations|0 Comments

Employee Communications in M&A (Part 2)

In this second part of Employee Communications in M&A, I explain what the Integration Lifecycle is, give you examples of what to avoid and share some case studies. Integration lifecycle Drawing a geometric representation, the integration lifecycle is a ray made up of a sequence of line segments with a given starting point – the [...]

By |2020-02-25T14:22:26+00:00Tuesday, February 4, 2020|Blog, Digital Culture, People & Organisations|0 Comments

Employee Communications in M&A (Part 1)

Employee communications in M&A (Merger and Acquisition) is one of the most important factors to ensure the successful integration of the organisations coming together to join forces. When an internal communications plan is comprehensively developed to cover all aspects and stages of the M&A journey it helps to minimise undue employee concern and friction, [...]

By |2020-02-25T14:23:52+00:00Monday, February 3, 2020|Blog, Digital Culture, People & Organisations|0 Comments
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