About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

Day in the life of… Paul Lawrence

This 'day in the life' of Paul Lawrence interview delves behind the scenes into the ever-changing world of digital marketing. Paul Lawrence is a Senior Consultant within our Marketing Optimisation team. We caught up with him to find out what he does, why digital marketing can be so darn tricky, and what advice he has [...]

By |2019-06-05T09:50:12+00:00Wednesday, June 5, 2019|Marketing Optimisation, News|0 Comments

Digital business education: do you or your team need some proven advice?

Many companies agree on a strategic priority to embark on digital transformation to maintain relevance and survive in exceptionally tough commercial conditions. But the question they are then left with is – how and where do we start? Is it an I.T overhaul? Online marketing? Improving our customer experience? How should we use artificial [...]

By |2019-06-12T15:09:00+00:00Thursday, May 9, 2019|Business Strategy & Growth|0 Comments

Expertise Interview: Approaching Digital Transformation in the Charity and Not-For-Profit Sector

Digital. It’s everywhere and touches most things these days. Just consider some of these statistics: The number of connected devices that are in use worldwide now exceeds 17 billion 2018 there were an estimated 4.2 billion global internet users The global online population has now tipped the scale with an estimated 50.8% of the [...]

Expert Interview: Planning and Measuring Change Centrally in Digital Transformation

Successful digital transformation hinges on a combination of critical success factors. Your strategy and vision for the future are paramount – but, alongside this - you need to give equal consideration to how you are going to control the delivery of this strategy. So it can be undertaken smoothly and quickly. While this part [...]

By |2019-01-28T13:50:07+00:00Friday, January 25, 2019|Blog|0 Comments

Expert Interview: Put ‘IT’ Back into Conversations About dig-IT-al

For a company to truly transform it requires greater collaboration than ever before. If traditionally siloed departments continue to have their own agenda, they will be unable to deliver the joined-up experience our customers now expect. IT needs to be engaged in the digital conversation with the C-suite from the word go – because [...]

By |2019-01-18T13:38:19+00:00Friday, January 18, 2019|Blog|0 Comments

Podcast: World Vision & Their Digital Transformation Journey

In Jan 2016, Pierre Nanterme, Chairman & CEO of Accenture asked his audience to “consider the fact that new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000”. This pace of change has accelerated and can no [...]

By |2018-12-12T15:55:46+00:00Wednesday, December 12, 2018|Blog|0 Comments

Expertise Interview: A Communication Plan to Bring Your Digital Vision to Life

The ‘people’ element of digital transformation programmes – big or small – must not be underestimated. They are an organisation’s most important asset. Digital transformation can often involve a big change in the way things are done - moving to new systems, processes and way of doing things. Yet many people can struggle with [...]

By |2019-01-25T14:41:26+00:00Thursday, November 29, 2018|Blog|0 Comments

Expert Interview: A long-Term Technical and Data Architecture Plan to Bring Your Digital Transformation to Life

Becoming a digitally optimised business is not easy.  And if you are a CIO or IT executive, there is even more pressure and imperative to ‘deliver’ when it comes to your digital transformation. With multiple issues to solve - from the inability to be agile and experiment quickly, legacy systems, data security and the [...]

By |2018-11-15T10:52:41+00:00Tuesday, October 30, 2018|Business Strategy & Growth|0 Comments

Expert interview: Achieving Profitable Business Transformation

Digital transformation is not for the faint-hearted; it can be complex, and expensive. Businesses know that they need to invest in ‘digital’ for a whole host of reasons - to remain competitive, improve productivity, connect better with their customers, innovate and more. Often the missing part of the jigsaw, however, is a thorough understanding of [...]

By |2018-07-02T11:29:45+00:00Tuesday, June 19, 2018|Analytics & Data, Business Strategy & Growth|0 Comments

Client Spotlight: Integrated Retail, Transforming Ticketing for Retailers

In this interview, I catch up with Damon Harding - Partner in our Strategy & Leadership practice - who has been working with Integrated Retail, an innovative retail marketing technology company taking the pain out of ticketing for retailers. Customer Experience is everything... In a world of multi-channel, both online and bricks and mortar retailers have [...]

By |2018-03-12T11:03:43+00:00Monday, March 5, 2018|Business Strategy & Growth, E-commerce|0 Comments