About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

Organisational Transformation and Leadership Challenges

By |2021-11-05T08:32:00+00:00Wednesday, November 3, 2021|Categories: Digital Culture, People & Organisations|Tags: , , , , , , |

Sign Up! For proven digital transformation advice and resources – blogs, interviews, webinars, guides and more. subscribe In the first two-part interview, I caught up with [...]

8 Simple Tips for Building a Better Digital Experience

By |2021-11-16T14:17:50+00:00Tuesday, November 3, 2020|Categories: Blog, Customer Experience, E-commerce, Product Development|Tags: , , , , , , |

This week I found myself having to fly to Düsseldorf on business. I had flown with this German company before, but for the first time in years, I had to book the business flight myself. [...]

The New Normal: Reaction, Recovery and Resilience

By |2020-11-02T19:59:04+00:00Monday, November 2, 2020|Categories: Blog, Digital Change & Innovation, Digital Culture, People & Organisations, E-commerce|Tags: , , , |

Cultural change normally happens gradually as new ideas take hold and gain gradual adoption and acceptance. Covid-19 social distancing rules have forced cultural change overnight and they may be in place - in some [...]

The future of retail Part 3: digital transformation in retail

By |2020-05-15T10:50:37+00:00Tuesday, November 26, 2019|Categories: E-commerce|Tags: , , , , , |

In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’, offering insight into the current challenges retailers’ face, along with some proven advice on how they can [...]

The future of retail part 2: the importance of becoming an omnichannel retailer

By |2020-05-15T10:53:48+00:00Friday, October 4, 2019|Categories: E-commerce|Tags: , , , , , , |

In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’. He offers insight into the current challenges retailers face, along with proven advice on how retailers can future-proof [...]

iRexM3 | Delivering your ‘A-Game’ to the shelf edge

By |2019-09-09T12:37:43+00:00Monday, September 9, 2019|Categories: E-commerce, Martech|Tags: , , , |

iRexM3 is an innovative retail marketing technology solution, solving a major pain point for retailers – dynamic ticketing and pricing. We have been following the evolution and growth of the iRexM3 journey over the [...]

How to prepare your business for innovation

By |2020-11-05T14:36:49+00:00Friday, August 30, 2019|Categories: Digital Change & Innovation|Tags: , , , , |

Everyone wants a piece of the innovation pie.According to the Office for National Statistics expenditure on research and development (R&D) performed by the UK, businesses continue to grow, expanding by a whopping £1.1 billion to [...]

The future of retail part 1: retail reinvented

By |2020-11-02T15:48:58+00:00Thursday, July 4, 2019|Categories: Customer Experience, Digital Change & Innovation, E-commerce|Tags: , , , , |

Every month seems to bring more depressing retail statistics of once loved brands... Last year Poundworld, Toys R Us and Maplin. Recently, Debenhams, and even retail giant John Lewis had to slash staff bonus [...]

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