About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

The future retail Part 2: The importance of becoming an omnichannel retailer

In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’. He offers insight into the current challenges retailers face, along with proven advice on how retailers can future-proof their business. In part 2 Jonathan discusses: What it means to be an omnichannel retailer ‘Bricks and clicks’ – a [...]

By |2019-10-04T11:52:12+00:00Friday, October 4, 2019|E-commerce|0 Comments

iRexM3 | Delivering your ‘A-Game’ to the shelf edge

iRexM3 is an innovative retail marketing technology solution, solving a major pain point for retailers – dynamic ticketing and pricing. We have been following the evolution and growth of the iRexM3 journey over the last couple of years. In this interview I catch up with Mark Thornton, Vestcom UK's Head of Digital Marketing, on [...]

By |2019-09-09T12:37:43+00:00Monday, September 9, 2019|E-commerce, Martech|0 Comments

How to prepare your business for innovation

Everyone wants a piece of the innovation pie. According to the Office for National Statistics expenditure on research and development (R&D) performed by UK, businesses continue to grow, expanding by a whopping £1.1 billion to £23.7 billion in 2017 - an increase of 4.9% - with software development accounting for 34.7% (or £358 million). [...]

By |2019-09-02T08:09:31+00:00Friday, August 30, 2019|Digital Change & Innovation|0 Comments

The Future of Retail Part 1: Retail Reinvented

Every month seems to bring more depressing retail statistics of once loved brands... Last year Poundworld, Toys R Us and Maplin. Recently, Debenhams, and even retail giant John Lewis had to slash staff bonus as profit fell 45%. Not agile enough to have adapted to a fluctuating and highly competitive customer driven environment? Struggling with [...]

Day in the life of… Paul Lawrence

This 'day in the life' of Paul Lawrence interview delves behind the scenes into the ever-changing world of digital marketing. Paul Lawrence is a Senior Consultant within our Marketing Optimisation team. We caught up with him to find out what he does, why digital marketing can be so darn tricky, and what advice he has [...]

By |2019-06-05T09:50:12+00:00Wednesday, June 5, 2019|Marketing Optimisation, News|0 Comments

Digital business education: do you or your team need some digital advice?

Many companies agree on a priority to use digital to maintain relevance and survive in exceptionally tough commercial conditions. But the question they are then left with is – how and where do we start? Is it an I.T overhaul? Online marketing? Improving our customer experience? How should we use artificial intelligence? How can [...]

By |2019-10-22T18:48:28+00:00Thursday, May 9, 2019|Business Strategy & Growth|0 Comments

Expertise Interview: Approaching Digital Transformation in the Charity and Not-For-Profit Sector

Digital. It’s everywhere and touches most things these days. Just consider some of these statistics: The number of connected devices that are in use worldwide now exceeds 17 billion 2018 there were an estimated 4.2 billion global internet users The global online population has now tipped the scale with an estimated 50.8% of the [...]

Expert Interview: Planning and Measuring Change Centrally in Digital Transformation

Successful digital transformation hinges on a combination of critical success factors. Your strategy and vision for the future are paramount – but, alongside this - you need to give equal consideration to how you are going to control the delivery of this strategy. So it can be undertaken smoothly and quickly. While this part [...]

By |2019-01-28T13:50:07+00:00Friday, January 25, 2019|Blog|0 Comments

Expert Interview: Put ‘IT’ Back into Conversations About dig-IT-al

For a company to truly transform it requires greater collaboration than ever before. If traditionally siloed departments continue to have their own agenda, they will be unable to deliver the joined-up experience our customers now expect. IT needs to be engaged in the digital conversation with the C-suite from the word go – because [...]

By |2019-01-18T13:38:19+00:00Friday, January 18, 2019|Blog|0 Comments

Podcast: World Vision & Their Digital Transformation Journey

In Jan 2016, Pierre Nanterme, Chairman & CEO of Accenture asked his audience to “consider the fact that new digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000”. This pace of change has accelerated and can no [...]

By |2018-12-12T15:55:46+00:00Wednesday, December 12, 2018|Blog|0 Comments