About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

The New Normal: Reaction, Recovery and Resilience

By |2020-11-02T19:59:04+00:00Monday, November 2, 2020|Categories: Blog, Digital Change & Innovation, Digital Culture, People & Organisations, E-commerce|Tags: , , , |

Cultural change normally happens gradually as new ideas take hold and gain gradual adoption and acceptance. Covid-19 social distancing rules have forced cultural change overnight and they may be in place - in some [...]

The future of retail Part 3: digital transformation in retail

By |2020-05-15T10:50:37+00:00Tuesday, November 26, 2019|Categories: E-commerce|Tags: , , , , , |

In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’, offering insight into the current challenges retailers’ face, along with some proven advice on how they can [...]

The future of retail part 2: the importance of becoming an omnichannel retailer

By |2020-05-15T10:53:48+00:00Friday, October 4, 2019|Categories: E-commerce|Tags: , , , , , , |

In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’. He offers insight into the current challenges retailers face, along with proven advice on how retailers can future-proof [...]

iRexM3 | Delivering your ‘A-Game’ to the shelf edge

By |2019-09-09T12:37:43+00:00Monday, September 9, 2019|Categories: E-commerce, Martech|Tags: , , , |

iRexM3 is an innovative retail marketing technology solution, solving a major pain point for retailers – dynamic ticketing and pricing. We have been following the evolution and growth of the iRexM3 journey over the [...]

How to prepare your business for innovation

By |2020-11-05T14:36:49+00:00Friday, August 30, 2019|Categories: Digital Change & Innovation|Tags: , , , , |

Everyone wants a piece of the innovation pie.According to the Office for National Statistics expenditure on research and development (R&D) performed by the UK, businesses continue to grow, expanding by a whopping £1.1 billion to [...]

The future of retail part 1: retail reinvented

By |2020-11-02T15:48:58+00:00Thursday, July 4, 2019|Categories: Customer Experience, Digital Change & Innovation, E-commerce|Tags: , , , , |

Every month seems to bring more depressing retail statistics of once loved brands... Last year Poundworld, Toys R Us and Maplin. Recently, Debenhams, and even retail giant John Lewis had to slash staff bonus [...]

Digital business education: do you or your team need some digital advice?

By |2019-10-22T18:48:28+00:00Thursday, May 9, 2019|Categories: Business Strategy & Growth|Tags: , , , , , |

Many companies agree on a priority to use digital to maintain relevance and survive in exceptionally tough commercial conditions. But the question they are then left with is – how and where do we [...]

Expertise Interview: Approaching Digital Transformation in the Charity and Not-For-Profit Sector

By |2019-03-20T11:58:28+00:00Monday, March 18, 2019|Categories: Business Strategy & Growth, Digital Change & Innovation|Tags: , , , , , |

Digital. It’s everywhere and touches most things these days. Just consider some of these statistics: The number of connected devices that are in use worldwide now exceeds 17 billion 2018 there were an estimated [...]

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