Andrew SalmonSenior Partner, Optimisation & Delivery

Andrew Salmon is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Andrew leads Digital Work’s Optimisation & Delivery practice. Dedicated to helping clients build, execute and optimise their digital assets and environments.

He is a digital expert with over 20 years’ experience working in the UK and international markets, helping clients adapt to rapid disruption for improved business outcomes.

Andrew challenges and optimises established ways of doing things through the application of innovative digital technology, processes and developing new business models to deliver unique solutions that drive top and bottom-line performance.

Andrew has a proven track-record as a successful business consultant, interim and senior leader.

He has helped a wide range of established and start-up companies with their:

  • Strategic development and planning
  • Product and proposition management
  • Creation environments and program delivery
  • Commercial go-to-market planning and execution; through business development, sales and marketing

Providing a unique and comprehensive skill set, to help clients move up the digital evolution curve at pace, whatever their stage of evolution.

With specific experience in these industry sectors: financial services and fintech, e-commerce, FMCG and martech, and telecoms and media.

Bsc (Hons) Business Studies; DCIM.

Key achievements include:

  • Leading the strategy development process for Kalixa, a class leading fintech business, aimed at raising their exit valuation from £100m to a target £1bn in 5 years. Attaining significant growth investment and providing follow-on assistance in GTM strategy execution
  • Assisting MasterCard successfully shape their UKI market execution strategy
  • A member of the senior leadership team of Freeserve, that rapidly took them to # 1 market position in the fixed line Internet sector, winning multiple ISPA awards

An exceptional leader, consultant and advisor who helped me shape my vision and strategy. He has a great leadership style, an intuitive and analytical mind, and a powerful presence.
CEO, Kalixa
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