Meet The Team

Andrew 'Sid' Salmon

Andrew Salmon

Group CEO, Digital Works Group

Experience and Skills

Andrew Salmon is Group CEO at Digital Works Group and is dedicated to helping clients create, optimise, deliver and grow their digital environments for business benefit.

He is a strategic business consultant, interim manager and digital expert, with deep practical experience and a track record of delivering meaningful digital transformation, turnaround and innovation programmes that drive revenue growth, increase profitability and enhance valuation multiples.

Andrew has business model experience (B2B, B2B2C, and B2C) across multiple industry sectors including Financial Services, FinTech, Telecoms and Digital Media. In the UK, EMEA and North America.

From start-ups to complex enterprise environments (including PE-backed businesses), clients such as Allfunds Bank, Mastercard, Avast, Brighthouse and Travelodge have all significantly benefited from Andrew’s expertise.

Technical Skills

  • Business Strategy

  • Digital transformation

  • Product and proposition management
  • Customer experience
  • Programme management
  • Business development
Sectors
  • Financial Services
  • Telecoms
  • Technology

Key Achievements include:

  • Led an ‘innovation to transformation’ program for AllFunds. Planning and definition of the new ‘membership proposition’ – a segment-led subscription management offering, designed to sell value-added service ‘bundles’ to clients. Bringing a multi-million revenue benefit, it also changed the business to a ‘wealth-tech’ company to grow multiple for the PE owners.

  • Led the strategy development process for PXP Financial (formerly Kalixa), a class-leading fintech business, aimed at raising their exit valuation from £100m to a target £1bn in 5 years. Attaining significant growth investment and providing follow-on assistance in GTM strategy execution.

Andrew Can Help You With:

  • Create a compelling and practical business strategy.

  • Define new customer experience, product and proposition initiatives.
  • Deliver commercially beneficial programmes and significant change initiatives, via strong stakeholder management skills, to turn strategy into execution success.
  • Quickly enhance the performance of sales, commercial and partnership management functions.

“An exceptional leader, consultant and advisor who helped me shape my vision and strategy. He has a great leadership style, an intuitive and analytical mind, and a powerful presence.”

CEO, PXP Financial (formerly Kalixa)

Some of Andrew’s Clients & Experience:

Andrew Salmon - R8 Grou /Mode Client logo
Andrew Salmon - Brighthouse Client logo
Andrew Salmon - Travelodge Client logo
Andrew Salmon - MasterCard Client logo
Andrew Salmon - All Funds Bank Client logo