New Territory Expansion graphic

New Territory Expansion

Our Service

A core benefit of digital business is rapid growth via international sales. With the right electronic platform and services, combined with the appropriate go-to-market approach, barriers are reduced and revenues and capital value can rapidly be added to any digital business. Yet, expanding into new markets is also littered with risk if done incorrectly, resulting in wasted investment in the wrong markets, damaging operational issues, and high opportunity costs in time and money. We are all aware of famous ‘car crash’ cases as companies have attempted to go ‘international’.

Our New Territory Expansion service is designed to remove and mitigate risk of expanding into new markets, enabling successful international businesses. We do this by a combination of our expertise, experience, and contacts…structured into a systematic approach:

New Territory Expansion workflow graphic

Our Typical Client

Our New Territory Expansion service is aimed at any business, big or small, who is looking to take their initial steps into expanding into new markets, both regional or international.

We have seen specific success for those who are engaged in ecommerce, payments, technical & data solution providers, and marketing services.

nasta technologies logo

“Rapid turnaround, professional and cost effective market insight was delivered beyond our expectations, leading us to request support to go further through the steps up to go-to-market planning and potentially execution.”

CEO, Nasta Technologies

Our Proven Methodology Framework

Insight

Before even looking at the project list we need to identify whether the business has got clear objectives – strategic, measurable, aligned and understood

Planning

The prioritisation criteria and process will be fully tailored to the business need, culture and maturity level – whether very simple and people-based, or a more analytical scorecard-based approach – whatever is right for the client.

Testing

This is the interesting part – applying the agreed criteria to the current project roadmap, and acting on the results. This often means that some projects get re-prioritised or even stopped – in order to focus on the right ones.

GTM

The key to success is that this isn’t a one-off exercise, and that the Portfolio Management process becomes an integral part of ongoing decision-making. We will roll out and train in the agreed new practices, and hand them over to the client so they can stay on top of their project roadmap.

Managing Success

The key to success is that this isn’t a one-off exercise, and that the Portfolio Management process becomes an integral part of ongoing decision-making. We will roll out and train in the agreed new practices, and hand them over to the client so they can stay on top of their project roadmap.

BAU

The key to success is that this isn’t a one-off exercise, and that the Portfolio Management process becomes an integral part of ongoing decision-making. We will roll out and train in the agreed new practices, and hand them over to the client so they can stay on top of their project roadmap.

This framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.

The Benefits

  • Lower Investment & Risk: Risks associated with upfront investment (across personnel, outsourcing, offices, etc.) are avoided. Our New Territory Expansion service removes and mitigates risk through thorough research and testing – we prove the territory prior to your expansion investment
  • Quick Impact: Organic or internal growth usually takes significant time, potentially eroding the opportunity. Engaging with Digital Works Group, you have immediate access to a ready-made take-to-market engine boasting significant expertise, experience, contacts, and partner network. Return is fast, not months down the line
  • Success: A combination of our go-to-market talent and approach ensures exposure is lowered and your chance of success greatly heightened
  • Great Value: We firmly believe that our expertise, combined with realistic and flexible pricing leads to a great value and mutually beneficial partnership

Practice Leadership

Alex Meisl
Alex MeislSenior Partner, Business Acceleration
For more information contact Alex Meisl on +44 7770 741434, or by email.