Nasta Technologies New Territory Expansion Case Study Gavin Clausen
“…Rapid, professional and cost effective market insight was delivered beyond our expectations..”
CEO, Nasta Technologies
New Territory Expansion
Nasta Technologies is a software development company that develops professional information management systems in collaboration with industry professionals. Nasta’s applications combine three fundamental principles; extreme usability, relevant data visualization and the latest technologies.
Nasta wanted to grow outside of Scandinavia. However, they had very little experience of the UK market, as well as limited time, knowledge and resource.
Selecting step 1 from DWG’s New Territory planning, we conducted an initial overview of the UK’s competitive market compared to the Scandinavian market, comprehensively covering:
Media and influencers
Most attractive customer segment
From the market overview we were able to:
Help Nasta assign resources accordingly
Influence investors of the opportunities
Significantly de-risk their approach to internationalisation, allowing them to confidently forge ahead with go-to-market planning
“Market insight was delivered beyond our expectations, leading us to request support to go further through the steps up to go-to-market planning.”