Digital product development can be littered with unfamiliar challenges, particularly for established firms. The management and control of product development often mean that existing business systems will need to interact with the new digital product, so the best commercial and technical fit needs to be found.
Our Enterprise Roadmapping (eRM) service applies our proven method, delivered via a short series of facilitated workshops to:
Enable the planned progression from a good idea to a great product. The method is designed to resolve common problems associated with digital development
Account for factors often ignored by traditional planning approaches, building consensus and empowering agile and considered decisions as you progress
Build a multidimensional and consistent view of a development route on one page, with clear, but flexible development priorities
Apply a co-creative approach to keep everyone focussed and contributing objectively. We do this by building and documenting reasoned consensus to help with the trade-offs needed for critical business and technology choices
We deliver through the right skills mix and the deep expertise contained in our Product, Project & Technology team.
All audits run to the 4 stage process below:
Our Typical Client
Our enterprise roadmapping service is aimed at:
Enterprises looking to successfully control a development process, but not loose out on creating innovative digital products
Agencies looking to build consensus on a way forward with clients
We have seen great success by using this approach with FMCG, retail, media and entertainment, and many others.
“The workshops mean we have an understanding of WHERE we want to go and HOW.”
Marketing Manager, Cereal Partners Worldwide
Our Proven Methodology Framework
The status of your digital programme or product will be confirmed. This discovery work is used along with an outline vision to determine the scope of the Enterprise Roadmap, the timing of workshops and the best range of attendees.
We run a short series of workshops with key internal and external stakeholders (you may have an agency development team or internal customers for example). These are fully facilitated so you can focus on working with your team and contributing to the ideas in the room.
An initial roadmap is built live in the workshop to show an immediate result. We convert this to a soft-copy to show key aims, development priorities, architecture solutions and the relationships between each of these. A single page shows priorities for action, the reasoning why these are important and some of the key considerations to get right. More detail is available in heat-maps which show the strength of each priority.
The route on the roadmap is reviewed to form essential components of a suitable delivery programme. This may cover the whole roadmap, focus on early stages or commit to a particular set of options. The roadmap helps with these choices and remains as a wider overview to help with programme governance and steering.
This framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.
Clarity: A systematic approach, facilitated with certainty and expertise, reduces rounds of emails and other uncoordinated analysis that drives you in circles. This removes friction, building inclusive decisions and speeding things up!
Consensus: Allows multiple stakeholders with strong opinions and differing interpretations of user or market research to build consensus. This method keeps everyone focussed and contributing objectively
Pace: Faster development progress with an improved understanding of requirements. Allowing for debate and effective prioritisation
Risk reduction: Better awareness determines a best commercial and technical fit. Realistic but not constraining
Great value: We find that our expertise, combined our proven approach, and realistic pricing leads to a great value and mutually beneficial partnership