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“…Great job. The message came across loud and clear, and now we have a clear roadmap to get to a solution..”

Director, Digital & Media, CPW

Digital Audit

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FMCG

Cereal Partners Worldwide (CPW) is a leading FMCG company, a jointventure between Nestle and General Mills, selling some of the most recognised food brands throughout the world.

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Their challenge

Initially tasked with facilitating the improvement of the production processes underpinning CPW’s digital asset production (pace and quality); DWG were quickly asked, as a result of their insight from this work, to produce a root-and-branch review of the Digital Audit and Readiness of CPW and a resulting digital transformation redress program to bring the business towards best practice.

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Our approach

Applying its successful ‘Digital Audit’ methodology, DWG was able to produce:

  • A clear picture of CPW’s end-to-end digital capabilities, as compared to digital best practice
  • Ten core areas were mapped: strategy and vision, proposition, go-to-market, technical platform, organisation and more
  • DWG then worked with the senior team to formulate budget and take into account opportunity cost factors
  • A full redress program was created – suitable for the market, but also feasible and acceptable to the CPW senior team
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Results

A clear digital transformation redress program was created, which:

  • Solving initial pain-points
  • An end-to-end framework of controllable activity, currently being used to underpin some of the fundamental budget decisions of 2015-16

The FMCG Digital Audit has provided a workable and controlled roadmap for these changes and improvements.

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“Now we know how our digital assets truly rate and what we need to do across the business to be competitive in this core area.”

Director, Digital & Media, CPW

Services: Digital Audit

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Delivery Team: Strategy & Leadership

Richard Morecroft

Richard Morecroft

Team Leader
Senior Partner, Strategy & Leadership

Call +44 7714 689796

email richard