How marketing teams can benefit from marketing technology

As consumers, we are increasingly connected, informed and in search of personalised experiences. Just consider some of the key trends identified by Ofcom’s 2015 Communications Market Report: 72% of people claimed to watch short-form video Two-thirds of adults have a smartphone For the first time, the smartphone has overtaken the laptop as the device internet [...]

By | Monday, November 9, 2015|Customer Experience, Martech|0 Comments

Evolving martech gives marketers direct access to data intelligence

Martech - the fusion of marketing and technology - is an intelligent response to a need to understand an increasingly complex, multifaceted digital landscape (web, email, social, mobile, ecommerce, IoT). This evolving technology is allowing businesses to make sense of data, innovate, connect and create seamless experiences for their customers across multiple channels and multiple [...]

By | Monday, October 12, 2015|Martech|0 Comments