How marketing teams can benefit from marketing technology

As consumers, we are increasingly connected, informed and in search of personalised experiences. Just consider some of the key trends identified by Ofcom’s 2015 Communications Market Report: 72% of people claimed to watch short-form video Two-thirds of adults have a smartphone For the first time, the smartphone has overtaken the laptop as the device internet [...]

By | Monday, November 9, 2015|Customer Experience, Martech|0 Comments

TalkTalk hack: 5 ways to respond better using digital channels

Whilst TalkTalk feel the full brunt of both media attention and loss of consumer confidence following the "significant and sustained cyber-attack" last week, there will be businesses thinking ‘this could have been me’ and ‘what have we got in place to protect and help us to respond to a cyber attack?’ The fall-out for businesses [...]

By | Thursday, October 29, 2015|Customer Experience|0 Comments

5 Tips for a More Profitable Customer Service

To survive and stay competitive in today’s customer-driven economy, organisations can't just deliver a great customer service anymore. They need to look for every opportunity to increase the value of each interaction, whether that's to increase the sale value or reduce operating costs. But how can you do that? If your customers are looking to [...]

By | Thursday, October 22, 2015|Customer Experience|0 Comments

Innovation is essential, but dont forget about consumer trust

Brands know that innovation is essential and the lifeblood of modern business. Things are moving at such a fast pace that ignoring the ‘innovation game’ could potentially put many businesses at risk of losing out on market share, or simply becoming irrelevant as new entrants come on the scene. However recent research by Edelman, ‘Innovation [...]

By | Thursday, September 24, 2015|Customer Experience, Digital Change & Innovation|0 Comments

Are You Making the Most of Customer Information?

In order to survive and stay competitive in today’s customer-driven economy, attention to customer experience is not just important, it is absolutely CRITICAL. Even with the most innovative product or service, if your customer experience lets you down, you will fall at the final hurdle. Your customers will vote with their feet and rapidly go [...]

By | Wednesday, September 9, 2015|Analytics & Data, Customer Experience|0 Comments

How proximity marketing is helping fashion retailers: Whitepaper for download

We know that the retail industry is evolving rapidly. And we are not just talking about eCommerce. Smart bricks and mortar (and Omni-channel) retailers are using emerging technology such as proximity marketing to stay relevant and competitive. They are recognising that customers very often blend the off-line and on-line shopping experience to shop around and [...]

By | Tuesday, April 21, 2015|Customer Experience, Digital Change & Innovation|0 Comments

Customer experience enhanced by in-store digital innovation

At times shopping for shoes can be a rather stressful experience… queuing to find the right colour and size, trying them on to see if they actually fit, and then queuing up again to pay. But forward thinking retailers are now designing more customer friendly store designs which incorporate a range of digital features, making [...]

By | Thursday, April 9, 2015|Customer Experience, Digital Change & Innovation|0 Comments

So what is Social Media and why?

Whilst I’m not necessarily the best person to answer this as I am middle aged, with several 'digitally native' children and I don’t even tweet after meals, but, I have my opinions - as does everyone nowadays. I know that I love and hate Social Media at the same time. I hate it mainly because [...]

By | Wednesday, November 26, 2014|Customer Experience, Digital Change & Innovation|0 Comments

Are you serving the smartphone user?

Just how reliant do you think you are on the internet? How would you feel if you didn’t have a phone or iPad for a day? Recently, as an experiment, I left my phone at home for the day to see just how addicted I really had become… …in short, going cold turkey was a [...]

By | Tuesday, October 21, 2014|Customer Experience|0 Comments

The Power of Relevancy

One of my favourite digital businesses is LinkedIn. I first became a member in 2003 (I think) while working at Freeserve and was a convert/advocate almost immediately. I loved what the business was offering, how it worked and the possibilities it provided. I remember talking to a few smart recruiters/head hunters and telling them this [...]

By | Tuesday, April 15, 2014|Analytics & Data, Customer Experience|Comments Off on The Power of Relevancy