About Richard Morecroft

Richard is a digital transformation expert with over 25 years experience delivering successful digital transformation, innovation and change in corporate and new venture environments.

5 Steps for a Successful Initiation of Digital Transformation

Most people will agree that to deliver successful change, you must first establish the outcomes. This means you need to establish a clear vision with detailed objectives. Adding timelines and depth adds to the clarity and expectation. This is always good practice but many digital (or business) transformation projects fail to gain the traction they [...]

By | Friday, April 28, 2017|Blog, Business Strategy & Growth|0 Comments

Is your business ready for digital change? 6 areas to focus for success

  Digital Transformation (DT) means different things to different people. I can tell you now, there is no magic formula to adopt to make it happen. DT covers a huge subject area, but generally refers to the process of changing your business by embracing the changes/opportunities in online customer behaviour OR through the adoption of [...]

Insurance – is continuity about to be king?

  An industry ripe for change The insurance market is fast becoming the next industry to grasp the nettle and move into the brave new Digital world with the help of new disruptive insurance technology. In many ways, this digital transformation is similar to the story of Telco. Since 2003 Telco’s have been investing in [...]

By | Wednesday, January 20, 2016|Fintech|0 Comments

CPPGroup is recognised for its remarkable business transformation

Congratulations to Global insurance and assistance services business CPPGroup plc, who were awarded the ‘Turnaround of the Year’ at The IFT 2015 Awards. This is a highly deserved award, and testament to the successful business transformation they have undergone over the past year or so. The award acknowledges the rebirth of CPP, having dealt with [...]

By | Wednesday, January 6, 2016|Fintech, News|0 Comments

Are you serving the smartphone user?

Just how reliant do you think you are on the internet? How would you feel if you didn’t have a phone or iPad for a day? Recently, as an experiment, I left my phone at home for the day to see just how addicted I really had become… …in short, going cold turkey was a [...]

By | Tuesday, October 21, 2014|Customer Experience|0 Comments

It’s all About Trust

A few weeks ago I attended the annual Army Vs Navy rugby match at Twickenham. Years previous it had always been a great weekend, and I definitely wasn't disappointed. I was having conversations with friends I hadn't seen for 20 years, but it felt like it was only 20 minutes. Now you may be thinking [...]

By | Tuesday, May 20, 2014|Business Strategy & Growth|0 Comments

The Elevator Pitch

The world is changing fast. Digital has opened up so many opportunities, but unfortunately with them comes a load of headaches. It’s exciting, and it’s daunting too. But It’s do or die. Transform, or risk getting left behind. Chances are that most executives in your business know that change is needed. But actually getting ‘buy-in’ [...]

By | Wednesday, April 23, 2014|Business Strategy & Growth, Digital Change & Innovation|Comments Off on The Elevator Pitch