About Elise Korolev

Elise is an action orientated marketer with over 15 years in international strategic and operational roles. Her specialisms include mobile networks, software development, and mobile platforms. She has a particular interest in helping businesses take advantage of new marketing technology.

Speech Intelligence Analytics startup Gweek wins Best AI Innovation in Natural Language Processing

The development of new digital solutions based on artificial intelligence and machine learning continues to explode in 2017. In particular, new technology based on speech recognition is opening up some exciting applications. Recently Digital Works have had the pleasure of supporting an innovative speech intelligence analytics startup, now gathering commercial momentum -  gweek. Indeed, recognition [...]

By | Tuesday, June 27, 2017|Analytics & Data, News, Services|0 Comments

What HR professionals can learn from a Talent and People Analytics Accelerator workshop

Recently we were delighted to run a stimulating Talent and People Analytics Workshop event and meet many passionate HR leaders. The 3-hour event was co-sponsored and hosted by our friends at IBM talent analytics team at the IBM Client Centre in London. Jeff Wellstead and I facilitated, supported by Alex Gibson (Solutions Consultant – [...]

By | Monday, November 7, 2016|Analytics & Data, Digital Culture, People & Organisations|0 Comments

How marketing teams can benefit from marketing technology

As consumers, we are increasingly connected, informed and in search of personalised experiences. Just consider some of the key trends identified by Ofcom’s 2015 Communications Market Report: 72% of people claimed to watch short-form video Two-thirds of adults have a smartphone For the first time, the smartphone has overtaken the laptop as the device internet [...]

By | Monday, November 9, 2015|Customer Experience, Martech|0 Comments