About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

Generation Digital – Worlds apart?

  What is digital technology really disrupting?   The uptake of digital services by consumers on phone, tablet, and TV is disrupting companies, organisations and patterns of work. Digital is upsetting the status quo in surprising ways; whilst the superheroes of the age of digital disruption are often seen to be young professionals, the populations [...]

By | 2017-02-24T17:11:20+00:00 Thursday, March 24, 2016|Business Strategy & Growth, Digital Change & Innovation, News|0 Comments

7 Digital Imperatives That Should be Driving HR Now

The world is rapidly changing in the wake of digital disruption. Accelerated adoption of new technologies combined with an increasing digitally enabled and connected society will have huge impact on organisations and the people who shape them, and ultimately make them a success. If you look at the top 7 digital imperatives that are driving [...]

The new employee: the shifting attitudes and culture in organisations

  Employees are changing...Radically.   Starting during the dot.com boom back in 1996 to 2002, and most recently in the last three years as the latest tech revolution has taken hold, a genuine resurgence of human potential-centred demand came coursing back into the working world. The intellectual power of the human being was recognised as [...]

By | 2017-02-24T17:11:20+00:00 Wednesday, February 24, 2016|Digital Culture, People & Organisations|2 Comments

The impact of digital disruption on people, culture and organisations

  Jeff Wellstead has recently joined Digital Works Consulting to lead our ‘Digital People’ practice. As a global expert in all aspects of talent, management, leadership and process life cycle phases, Jeff is helping organisations provide actionable strategies to grow people, process and technology, building highly effective innovation cultures to support the revolutionary pace of [...]

Digital Product Development Challenges Faced by Big Businesses

Lawrence De’Ath, Head of Product & Technology at Digital Works Consulting gives his perspective on the challenges faced by big businesses when developing successful new digital products.    Sophie: What do you see as the specific challenges in digital being faced by big businesses? Lawrence: Digital is new for many successful larger businesses. They are [...]

By | 2017-02-24T17:11:22+00:00 Tuesday, November 24, 2015|Digital Change & Innovation, Product Development|0 Comments

TalkTalk hack: 5 ways to respond better using digital channels

Whilst TalkTalk feel the full brunt of both media attention and loss of consumer confidence following the "significant and sustained cyber-attack" last week, there will be businesses thinking ‘this could have been me’ and ‘what have we got in place to protect and help us to respond to a cyber attack?’ The fall-out for businesses [...]

By | 2017-09-12T08:44:06+00:00 Thursday, October 29, 2015|Customer Experience|0 Comments

5 Tips for a More Profitable Customer Service

To survive and stay competitive in today’s customer-driven economy, organisations can't just deliver a great customer service anymore. They need to look for every opportunity to increase the value of each interaction, whether that's to increase the sale value or reduce operating costs. But how can you do that? If your customers are looking to [...]

By | 2017-02-24T17:11:22+00:00 Thursday, October 22, 2015|Customer Experience|0 Comments

Evolving martech gives marketers direct access to data intelligence

Martech - the fusion of marketing and technology - is an intelligent response to a need to understand an increasingly complex, multifaceted digital landscape (web, email, social, mobile, ecommerce, IoT). This evolving technology is allowing businesses to make sense of data, innovate, connect and create seamless experiences for their customers across multiple channels and multiple [...]

By | 2017-02-24T17:11:22+00:00 Monday, October 12, 2015|Martech|0 Comments

Product and technology expert Lawrence De’Ath joins DWC

The Product & Technology practice at Digital Works Consulting has just been boosted with the addition of Lawrence De’Ath, who joins us as Senior Partner to head up the practice. About Lawrence Lawrence brings with him over 20 years’ product and service development expertise, combined with successful team and programme leadership - having led teams to [...]

By | 2017-02-24T17:11:22+00:00 Tuesday, October 6, 2015|News|0 Comments

Innovation is essential, but dont forget about consumer trust

Brands know that innovation is essential and the lifeblood of modern business. Things are moving at such a fast pace that ignoring the ‘innovation game’ could potentially put many businesses at risk of losing out on market share, or simply becoming irrelevant as new entrants come on the scene. However recent research by Edelman, ‘Innovation [...]

By | 2016-09-05T16:53:31+00:00 Thursday, September 24, 2015|Customer Experience, Digital Change & Innovation|0 Comments