About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

Expert interview: Achieving Profitable Business Transformation

Digital transformation is not for the faint-hearted; it can be complex, and expensive. Businesses know that they need to invest in ‘digital’ for a whole host of reasons - to remain competitive, improve productivity, connect better with their customers, innovate and more. Often the missing part of the jigsaw, however, is a thorough understanding of [...]

By | 2018-06-19T16:33:06+00:00 Tuesday, June 19, 2018|Analytics & Data, Business Strategy & Growth|0 Comments

Client Spotlight: Integrated Retail, Transforming Ticketing for Retailers

In this interview, I catch up with Damon Harding - Partner in our Strategy & Leadership practice - who has been working with Integrated Retail, an innovative retail marketing technology company taking the pain out of ticketing for retailers. Customer Experience is everything... In a world of multi-channel, both online and bricks and mortar retailers have [...]

By | 2018-03-12T11:03:43+00:00 Monday, March 5, 2018|Business Strategy & Growth, E-commerce|0 Comments

Ownership of digital and creating the right organisational environment for change

In our last blog, we explored how to create a clear vision and strategy for your digital transformation. However, once your vision is in place, who will champion it and bring to life for everyone in the organisation? Ownership of digital is a critical success factor, along with creating the right organisation, environment and employee experience to [...]

By | 2017-11-13T11:59:53+00:00 Friday, November 10, 2017|Blog|0 Comments

ON-DEMAND WEBINAR: Demystifying Digital Transformation: Expert advice on what it is and how to take action for better business outcomes

Responding to digital disruption is vital to business survival. The world we live in is digital. More than half of the population now owns a smartphone, and almost two thirds a mobile. Your customers want to connect, communicate, buy, sell and be entertained digitally. Smart business leaders have started to think about their digital transformation, [...]

By | 2017-11-08T13:15:35+00:00 Wednesday, November 8, 2017|Digital Change & Innovation|0 Comments

Insights from NVIDIA GPU conference: AI, autonomous vehicles, VR and more…

NVIDIA is one of the world’s best-known manufacturers of computer graphics cards. Since their invention of the GPU in 1999 not only have they revolutionised modern computer graphics but their disruptive and hugely powerful GPU deep-learning technology has put them at the forefront of AI computing. We are reaching the end of Moore’s law, which [...]

By | 2017-10-19T08:51:26+00:00 Wednesday, October 18, 2017|News|0 Comments

Expert Interview: What is Digital Transformation and the Best Way to Get Started?

What is digital transformation and what does it really mean for you and your organisation? Smart business leaders are waking up to the fact that the fourth industrial revolution is here. This is driven by the widespread adoption of technology, disruptive innovation and rapidly changing consumer behaviour. The pace of change means that it [...]

Making the HR department relevant to the CEO with analytics

The HR department is poised to be a force of change. A real transformational management consultancy, and a winning centre of excellence to support organisational revolution from the 20th to the 21st century way of working and producing.   Industry 4.0: A new approach to building an organisation Up until about five years ago, [...]

Need a Product Roadmap that stands scrutiny ?

A Product Roadmap is great for communicating your vision.  What’s challenging about building one is that stakeholders often have strong opinions and differing interpretations of user or market research. How can we resolve this painlessly? […]

By | 2017-07-27T09:36:40+00:00 Thursday, July 21, 2016|Product Development, Services|0 Comments

Video: New breed of HR analytics tools provide big opportunities

In this video, produced by Annapurna Recruitment for their HR Transformation Network, Jeff Wellstead - Digital People expert - looks at the types of HR analytics tools the HR teams of the future will have at their disposal. These HR analytics tools will have the power to make a significant difference to [...]

By | 2017-09-26T14:16:04+00:00 Wednesday, April 20, 2016|Digital Culture, People & Organisations, News|0 Comments

The Current Challenges Facing HR

The Challenges Facing HR   In this video, produced by Annapurna Recruitment for their HR Transformation Network, Jeff Wellstead - Digital People expert - discusses the impact of industry 4.0, or the 4th Industrial Revolution, in relation to digital transformation and the meteoric rise of a new breed of innovative tech businesses who are disrupting [...]