About Sophie Fraser

A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.

Video: New breed of HR analytics tools provide big opportunities

In this video, produced by Annapurna Recruitment for their HR Transformation Network, Jeff Wellstead - Digital People expert - looks at the types of HR analytics tools the HR teams of the future will have at their disposal. These HR analytics tools will have the power to make a significant difference to all businesses, and offer [...]

By | Wednesday, April 20, 2016|Digital Culture, People & Organisations, News|0 Comments

The Current Challenges Facing HR

The Challenges Facing HR   In this video, produced by Annapurna Recruitment for their HR Transformation Network, Jeff Wellstead - Digital People expert - discusses the impact of industry 4.0, or the 4th Industrial Revolution, in relation to digital transformation and the meteoric rise of a new breed of innovative tech businesses who are disrupting [...]

Generation Digital – Worlds apart?

  What is digital technology really disrupting?   The uptake of digital services by consumers on phone, tablet, and TV is disrupting companies, organisations and patterns of work. Digital is upsetting the status quo in surprising ways; whilst the superheroes of the age of digital disruption are often seen to be young professionals, the populations [...]

By | Thursday, March 24, 2016|Business Strategy & Growth, Digital Change & Innovation, News|0 Comments

The impact of digital disruption on people, culture and organisations

  Jeff Wellstead has recently joined Digital Works Consulting to lead our ‘Digital People’ practice. As a global expert in all aspects of talent, management, leadership and process life cycle phases, Jeff is helping organisations provide actionable strategies to grow people, process and technology, building highly effective innovation cultures to support the revolutionary pace of [...]

Digital Product Development Challenges Faced by Big Businesses

Lawrence De’Ath, Head of Product & Technology at Digital Works Consulting gives his perspective on the challenges faced by big businesses when developing successful new digital products.    Sophie: What do you see as the specific challenges in digital being faced by big businesses? Lawrence: Digital is new for many successful larger businesses. They are [...]

By | Tuesday, November 24, 2015|Digital Change & Innovation, Product Development|0 Comments

5 Tips for a More Profitable Customer Service

To survive and stay competitive in today’s customer-driven economy, organisations can't just deliver a great customer service anymore. They need to look for every opportunity to increase the value of each interaction, whether that's to increase the sale value or reduce operating costs. But how can you do that? If your customers are looking to [...]

By | Thursday, October 22, 2015|Customer Experience|0 Comments

Evolving martech gives marketers direct access to data intelligence

Martech - the fusion of marketing and technology - is an intelligent response to a need to understand an increasingly complex, multifaceted digital landscape (web, email, social, mobile, ecommerce, IoT). This evolving technology is allowing businesses to make sense of data, innovate, connect and create seamless experiences for their customers across multiple channels and multiple [...]

By | Monday, October 12, 2015|Martech|0 Comments

Product and technology expert Lawrence De’Ath joins DWC

The Product & Technology practice at Digital Works Consulting has just been boosted with the addition of Lawrence De’Ath, who joins us as Senior Partner to head up the practice. About Lawrence Lawrence brings with him over 20 years’ product and service development expertise, combined with successful team and programme leadership - having led teams to [...]

By | Tuesday, October 6, 2015|News|0 Comments

Innovation is essential, but dont forget about consumer trust

Brands know that innovation is essential and the lifeblood of modern business. Things are moving at such a fast pace that ignoring the ‘innovation game’ could potentially put many businesses at risk of losing out on market share, or simply becoming irrelevant as new entrants come on the scene. However recent research by Edelman, ‘Innovation [...]

By | Thursday, September 24, 2015|Customer Experience, Digital Change & Innovation|0 Comments

Are You Making the Most of Customer Information?

In order to survive and stay competitive in today’s customer-driven economy, attention to customer experience is not just important, it is absolutely CRITICAL. Even with the most innovative product or service, if your customer experience lets you down, you will fall at the final hurdle. Your customers will vote with their feet and rapidly go [...]

By | Wednesday, September 9, 2015|Analytics & Data, Customer Experience|0 Comments