Andrew leads Digital Work’s Product, Project and Technology practice. Dedicated to helping clients build, execute and optimise their digital assets and environments.
He is a digital expert with over 20 years’ experience working in the UK and international markets, with a proven track record as a successful business consultant, interim and senior leader.
He has helped a wide range of established and start-up companies with their:
Strategic development and planning
Product and proposition management
Creation environments and program delivery
Commercial go-to-market planning and execution; through business development, sales and marketing
Providing a unique and comprehensive skill set, to help clients move up the digital evolution curve at pace, whatever their stage of evolution.
With specific experience in these industry sectors: financial services and fintech, e-commerce, FMCG and martech, and telecoms and media.
Bsc (Hons) Business Studies; DCIM.
Key achievements include:
Leading the strategy development process for Kalixa, a class leading fintech business, aimed at raising their exit valuation from £100m to a target £1bn in 5 years. Attaining significant growth investment and providing follow-on assistance in GTM strategy execution
Assisting MasterCard successfully shape their UKI market execution strategy
A member of the senior leadership team of Freeserve, that rapidly took them to # 1 market position in the fixed line Internet sector, winning multiple ISPA awards
An exceptional leader, consultant and advisor who helped me shape my vision and strategy. He has a great leadership style, an intuitive and analytical mind, and a powerful presence.